How-to-Build-a-Marketing-Plan-for-Your-Real-Estate-Agency

The Basics of Marketing Your Home

In the Basics of Marketing your home. Your broker’s marketing efforts and considerations will include advertising, showing the property, how long the house has been on the market and whether you’re buying another home.

Your home should be listed, whenever possible, in the local Multiple Listing Service and on REALTOR.com, which has the largest online database of homes and virtually 100% of potential buyers who look for property on the Internet.

Advertising

The REALTOR’S® largest expense has traditionally been classified advertising in the local newspaper. However, today properties are also exposed through popular Internet home search/listing services, radio and television promotions, and real estate guides. Even with all these additional advertising avenues, “For Sale” signs on the front lawn are still remarkably effective. Many REALTORS® use brochure boxes along with these signs to market the property. When appropriate, and with your permission, your agent may send a mailing about your property to neighbors. Sometimes one of them has “a friend or relative who always wanted to live near me.” You never know.

Open Houses & Showings

To prepare your home for viewing, make it as light, cheerful and serene as possible. Your REALTOR® will probably suggest that you not be present while the house is being shown to prospective buyers. This is done because your presence will inhibit their actions and conversations. They won’t feel free to open closets and cabinets, test out the plumbing, and discuss their observations objectively as they walk through. It goes without saying that your children and pets should not be on the premises either.

If your REALTOR® has scheduled an open house, you may want to notify the neighbors, and assure them that they’ll be welcome. Sometimes they can turn up a buyer among their friends. In preparing for an open house, you should:

  • Pull the drapes back
  • Light lamps
  • Simmer a few drops of vanilla on the stove before leaving
  • Light your fireplace if weather permits
  • Put fresh towels in the bathroom
  • Make sure home is picked up of unneeded debris
  • Be sure to make up beds
  • Bathrooms should be clutter free
  • Leave the house so your REALTOR® is free to deal with prospective buyers in a professional manner.

If you’re buying another home. Don’t spend a great deal of time worrying about what will happen when you’re selling one home and buying another. You’re not alone. REALTORS®, lawyers, and title and escrow companies have had plenty of experience in arranging contracts and loans so that the two transactions close smoothly. It’s best to list your present home for sale first.

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